Dr. Marisa G. Franco

Dr. Marisa G. Franco is a friendship and belonging expert based in Washington, D.C. She is a sought-after speaker who has spoken on human connection at major companies, including Lyft, Comcast, the American Psychological Association, and Harvard University, and has a TED talk on making friends that has 2 million views. In 2022, Dr. Marisa published her New York Times bestselling book, Platonic: How the Science of Attachment Can Help You Make—and Keep—Friends. Dr. Marisa has curated findings from over 1000 research articles to offer research-backed, actionable advice for improving connection. She is an Assistant Clinical Professor at the University of Maryland, teaching courses on loneliness and friendship to honors students. In addition, Dr. Marisa is a licensed psychologist in the state of Maryland whose research focuses specifically on friendship. Her work has been featured in The New York Times, Good Morning America, Scientific American, The Chicago Tribune, and Psychology Today.

Education

  • BS, Applied Psychology, New York University
  • MS, Counseling Psychology, University of Maryland
  • Ph.D., Counseling Psychology, University of Maryland

Professional Achievements

  • Known for making the science of connection easily digestible and actionable
  • Received the University Honors Mission Award: The Highest Award in University Honors from the University of Maryland, May of 2022
  • Platonic: How the Science of Attachment Can Help You Make–and Keep–Friends received a starred review from Kirkus Reviews in June of 2022, later making the New York Times Bestsellers list in August of 2022
  • Received the University Honors Impact and Innovation Award from the University of Maryland, May 2023

Certifications & Organizations

  • Psychologist in the state of Maryland (License: 06311)

Favorite Piece of Advice

  • Friendship doesn't happen organically. You have to initiate. Say, "It was great hanging out. I'd love to do it again sometime."
  • People like you more than you think, according to the research. Assume that people like you because the more you do, the more you act friendly and warm. It's a self-fulfilling prophecy.
  • People like people who like them, so find ways to show people how much you value them.

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Forum Comments (3)

How do you actually make real friends?
This is a very common issue, and I would say that most friendships end because of the fizzle, not because you're doing something wrong, but people simply are not keeping up with them. One way to prevent that is to build more social infrastructure in your life. And that's going to places where you're going to have a shared environment with someone for a long time.

You might already have that in your workplace, for example, where you frequently interact with people. If you want to build your relationship with your colleagues into friends, you have to do something called repotting (according to Ryan Hubbard, who started the Kitestring project), which means varying the settings in which you interact, and that tends to deepen our friendships. You could invite your colleague to go for a walk after work, for example.
How do I actually make friends online?
The research on online friendships finds that when we engage passively, scrolling and lurking, social media makes us lonelier and unhappier. When we engage actively, leaving comments or DMing people, then we are more likely to feel less lonely. People think it's social media destroying our friendships, but it's really how you use it.

It can depend on whether this person is geographically close to you or not, but using online as a tool to create more in-person connections is how you establish friendships online. So, maybe on someone's Instagram, you see they like dogs too, and you're like, “I've been meaning to go to this dog park, do you want to go with me?” or you follow someone who also writes, and you say to them, “Oh, wow, you write too, do you want to do a writing session together?” Using the increased information you have, you can then tailor an invitation to connect in person.

If they're not someone you can connect with in person, my advice is to be more active and have repeated interactions. If you join an online class or play the same online video game, for example, it might be a lot easier to form an online friendship.
How to make friends?
Well, first, I’m sorry that you’ve gone through those experiences and have felt really alone. I would be curious whether some of those assumptions you mentioned play into your behaviors in friendships. How does this belief that people might leave you or drift from you, even if you make really close friends, affect your behaviors in friendships? Because when we assume we'll be rejected, we tend to reject people. We tend to be more closed off, more withdrawn. I try to tell people to assume that people will like them because, according to the research on something called the acceptance prophecy, when you assume that you’re liked, you become more likable, warm, friendly, and open. So, how would you act if you assumed you were liked?

And then it’s really about shooting your shot, which means finding someone you like and letting them know you enjoyed talking to them and would love to connect further. Ask them if they’d be open to exchanging contact information, and make sure that you follow up. An easier way to meet new friends is to join something that repeats over time to capitalize on the mere exposure effect. Can you join a volleyball club, improv club, or language class? Just something where you’ll see people repeatedly and engage with them, and then ask to spend time with them outside of that.

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Co-authored Articles (10)