What Does It Mean to Collect 365 Buttons on TikTok?

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Trend expert Shayan Faraz goes over the origins of this trend & what it really means

Co-authored by Annabelle Reyes Reviewed by Shayan Faraz

Last Updated: January 26, 2026 Fact Checked

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• "365 Buttons" Meaning & Origins
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• Viral Popularity
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• Participating in the Trend
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• Video

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If you’ve been scrolling through TikTok lately, you might be thinking to yourself: Why is everyone talking about collecting 365 buttons for 2026? And who is this “Tamara” person? If so, you’ve come to the right place! We’ve compiled a complete guide on what the trend is and where it came from, plus how to participate in it yourself, with help from trend expert Shayan Faraz. Keep reading for everything you need to know!

The 365 Buttons TikTok Trend: Quick Explainer

Trend expert Shayan Faraz says the 365 buttons trend refers to a New Year’s resolution created by TikTok user Tamara (@flylikeadove). Here’s the breakdown of the trend:

• Tamara left a comment on a TikTok saying that she is getting 365 buttons, one for each day of the new year.
• Confused commenters asked her to clarify, leading Tamara to comment, “Hey, so it actually only has to make sense to me for me to do it and I don’t feel like explaining it to anyone else.”
• This unbothered comment went viral, with TikTok users adopting it as their 2026 motto. Fan edits, memes, and lots of TikToks about buttons ensued!

Steps

Section 1 of 3:

What is the “365 buttons” trend and where did it come from?

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1. 
   According to Faraz, it all started when TikToker @abbieabbieabbie0 posted a video about rebranding yourself for the 2026 new year. Another user named Tamara (@flylikeadove) left a comment under the post, saying, “I’m getting 365 buttons, one for each day because I want to do more stuff and I’m scared of time, so I want to be more conscious of it.” Faraz notes that “this led to a series of interactions which then went viral and started the 365 buttons trend,” mostly due to Tamara’s humorous or "iconic" replies under her original comment.

   • Other commenters didn’t quite understand what Tamara meant, so they started asking her why she was getting 365 buttons and what she was going to do with them.
   • Tamara left a few more comments trying to clarify her original comment, but they were a bit vague (for example, one user asked “What is 365 buttons,” and Tamara simply replied, “One for every day.”).
   • Commenters weren’t satisfied with her explanations, so they kept asking more clarifying questions. Faraz says Tamara eventually left her most iconic and sassy comment, saying, “Hey, so it actually only has to make sense to me for me to do it and I don’t feel like explaining it to anyone else.”
   • This TikTok by @tenhourscreentime provides a whole breakdown of the 365 buttons situation from start to finish for TikTok users who might be confused about the whole thing. Faraz also shares this video by @goojiepooj as a great explainer.
   • According to Faraz, Abbie’s original video has over 5 million views and Tamara’s original comment had over 70,000 likes. Unfortunately, her comment is no longer visible.

   Meet the wikiHow Expert

   Shayan Faraz, also known as Chum online, is a trend expert who makes videos that break down the business of creators and cultural trends. He’s amassed 35k followers on TikTok..
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Section 2 of 3:

Viral Spread of the“365 Buttons” Trend

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1. 
   TikTokkers adopted Tamara’s words as the perfect motto for 2026. Faraz says thousands of creators made videos about Tamara’s comments, referencing the 365 buttons and Tamara's "iconic response" and unapologetic energy. He says many people referred to Tamara’s interactions as "brat coded", referring to Charli XCX's "brat" aesthetic. From there, people began creating videos of 365 buttons, commenting about buttons under other people’s posts, and making fan edits inspired by the whole situation.

   • For example, TikTokers created edits of Tamara’s quote with the iconic green background of Charli XCX’s Brat album cover, hailing Tamara as a “Brat icon.”
   • For example, this TikTok by @playbabes shares screenshots of the original back-and-forth comment thread edited with pictures of buttons and button-eyed characters from the movie Coraline, all with a snippet of Charli XCX’s song “365” in the background.
   • This TikTok by @bredotcom_ shows a framed print of Tamara’s comment with the iconic Brat font and green backdrop hanging on the user’s wall. It’s captioned, “My 2026 motto. Thank you, Tamara.”
   • Another TikTok by @_kayleereed shows the user counting out buttons with the caption, “I don’t have any New Year’s resolutions, but I do have 365 buttons.”
   • Ultimately, it seems like people were really inspired by Tamara’s totally unbothered attitude and her commitment to doing her own thing, whether or not other people understand. As far as we’re concerned, we could all use a little bit more of that kind of confidence in our lives!

Section 3 of 3:

How to Participate in the “365 Buttons” Trend

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1. 
   Tamara (famously) never clarified what she meant when she said she was getting 365 buttons for 2026. Faraz believes that Tamara’s buttons are a sort of New Year’s resolution, where she tracks each day of the new year with buttons as a means of being more mindful. So, you can think of the buttons as a sort of calendar. For example, start with all 365 buttons in one glass jar, then move one button into a second glass jar each day to visually represent the passing of time.

   • For example, see this TikTok by @fruitgurl777 and this TikTok by @rini.kids for reference.
   • Feel free to mix things up and put your own spin on the trend, though. In true Tamara fashion, the point is to do what feels right to you, no matter what others think!
   • For example, TikTok user @anna.louuuise posted a video where she appears to be participating in the trend by carrying around one of the 365 buttons in her pocket each day, instead of using the 2 jars.
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