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QuestionHow do I start a successful nightclub?
Pete CanalichioPete Canalichio is a Brand Strategist, Licensing Expert, and Founder of BrandAlive. With nearly 30 years of experience at companies such as Coca-Cola and Newell Brands, he specializes in helping brands find the most authentic parts of their story to build a brand strategy. Pete holds an MBA from the University of North Carolina at Chapel Hill and a BS in Physics from the United States Naval Academy. In 2006, he won an MVP Award from Newell Brands for his contributions to their Global Licensing department. He’s also penned the award-winning book, Expand, Grow, Thrive.
Business AdvisorThink about your audience! Who do you want to come to your nightclub? What are the attitudes and preferences of your customers? When you have a clarity over who your target audience is, you can create an experience around that group and make it meaningful. -
QuestionHow can I increase my night club sales?Pete CanalichioPete Canalichio is a Brand Strategist, Licensing Expert, and Founder of BrandAlive. With nearly 30 years of experience at companies such as Coca-Cola and Newell Brands, he specializes in helping brands find the most authentic parts of their story to build a brand strategy. Pete holds an MBA from the University of North Carolina at Chapel Hill and a BS in Physics from the United States Naval Academy. In 2006, he won an MVP Award from Newell Brands for his contributions to their Global Licensing department. He’s also penned the award-winning book, Expand, Grow, Thrive.
Business AdvisorMarket your nightclub effectively! Let's say you're opening a country music-themed club for young adults. You might market your club on country music radio stations, and try to get an idea of where your target audience is hanging out. If you market yourself in a place that potential customers like, they may be more open to checking it out. -
QuestionIf my nightclub relaunch isn't successful after a second attempt, what should I consider?
Community AnswerIf your nightclub isn't succeeding, consider implementing a more impactful marketing strategy. This can help attract customers from further away and create enough demand that distance becomes less of a deterrent. -
QuestionWhat jobs are similar to owning a nightclub, particularly those that involve having my own building and managing staff?
HumanBeingTop AnswererJobs similar to owning a nightclub, involving your own building and staff management, include owning a restaurant, bar, cafe, or gym. You might also consider managing a nightclub, running other types of entertainment venues, or working as an entertainment manager at a holiday resort.
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