This article was co-authored by Jemaree Jay and by wikiHow staff writer, Raven Minyard, BA. Jemaree Jay is a content creator based in Miami, Florida. Jemaree has been creating content since 2023 and specializes in viral social content that breaks down Gen Z identity, internet culture, race-based archetypes, and friend group dynamics. He describes his content as residing at the intersection of sociology, pop culture, and comedy. He shares his content on Instagram, TikTok, and YouTube @jemareejay, amassing over 70k followers and over 11.5 million likes on TikTok alone.
This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources.
You'd better get ready… the fog is coming. If you’ve been on TikTok recently, you may have seen a lot of videos referring to an ominous fog. But what exactly is it? We spoke with trend expert Jemaree Jay to teach you everything about this eerie meme, including what it means, where it came from, and popular examples. Keep reading to learn more!
What does “the fog is coming” mean?
Trend expert Jemaree Jay says “the fog is coming” is a TikTok trend in which people predict an apocalyptic fog as a joke. People claim the fog is on its way to devour all life, and often list a specific date and location. The meme became popular in 2022 and saw a resurgence in 2023 and late 2025.





